INSIGHTS

ABOUT ADVERTISING PRODUCTION Q&As

Ad production can be confusing and difficult to understand if you’re new and you don’t have friends or family on the inside. Plus it’s easy to take advantage of new directors who don't know what's what.

These Q&As help you look after yourself. We run them as Lives on Shiny’s Instagram

Upcoming Q&As are advertised on our Instagram profile.
Click on guest names below to see the questions they answered, and to get the link to the recording.

  • Charlie’s questions:

    Can you expect an advertising agency to fund a spec ad if you're a new director without any advertising credits?

    I'm keen to get any write ups for a music video I just directed - can anyone recommend magazines/platforms that may want to do a write up?

    What kind of experience do directors need before they can work on commercials? I.e. do they have to have worked with particular budgets

    Do spec ads actually help people get jobs?

    Am I allowed to use a well known brand in a spec ad?

    For advertising productions, what are the titles of the creative crew that are required?

    What are the benefits of new directors getting together and collaborating?

    Is there anything that you can talk about regarding foreign reels?

    Is there a difference between the us and the uk markets or is it a big difference between the markets?

    What’s the best way to get in touch with executive producers?

    Is there a way to convince clients to work with new directors that don’t have much experience yet?

    I know this QandA is towards aimed directors but do you have any advice for dops trying to break into the branded market?

    Are there any benefits in creating commercial work for smaller companies perhaps ones that you already have a connection with?

    Watch the recording to get his answers


HOW TO WIN THE PITCH

Insights include:

- CREATING THE BRIEF
- CREATING THE DIRECTOR SHORTLIST
- CHOOSING THE DIRECTOR

The panel also addresses these questions:
- How do we connect with people in agencies?
- Do directors get to see the brief you are working on, before they write the treatment?
- Can you give more insight into the process of working with the creatives and having to manage production
- How can new directors impress you on Instagram?
- Why don't agencies reveal who the other directors are in that triple bid process?
- How do you get new voices into the director ecosystem?
- What if you haven't won a  treatment?
- How do you best support fair representation within the industry with regard to diversity, equity and inclusion

SPONSORS

Photographer credit: Zari Irvani

PANELISTS
Somesuch
: Andre Reid McKinley, Music Video Rep
PrettyBird: Mia Powell, Head of Business & Strategy
Uncommon Creative Studio: Goldie Robbens, Head of Production
Dark Energy: Matt Brown, MD
Kode: Dan Mallerman, Head of New Business
Iris Worldwide: Bradley Woodus, Head of Moving Image

ALL ABOUT REPS

Insights include:

- WHAT REPS DO/ THE 101 OF REPPING
- PITCHING & WINNING
- AGENCY SIDE
- WHAT DIFFERENCE DOES A REP MAKE?
- HOW REPPING IS CHANGING

SPONSORS