@WE ARE SOCIAL

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In this panel we cover the process of creating an advert, from the brief coming from the client through to delivery of the finished film, including in-depth, detailed discussion of:

- CREATING THE BRIEF
- CREATING THE DIRECTOR SHORTLIST
- CHOOSING THE DIRECTOR

and address these questions:
- How do we connect with people in agencies?
- Do directors get to see the brief you are working on, before they write the treatment?
- Can you give more insight into the process of working with the creatives and having to manage production
- How can new directors impress you on Instagram?
- Why don't agencies reveal who the other directors are in that triple bid process?
- How do you get new voices into the director ecosystem?
- What if you haven't won a  treatment?
- How do you best support fair representation within the industry with regard to diversity, equity and inclusion